Tradefit
Tradefit is a UK hardware specialist, supplying quality non-branded goods direct to trade
Studio 202 was commissioned to design and develop supporting D2C marketing and sales collateral for Tradefit using their start-up brand elements to develop brand awareness and customer retention with repeat buying incentives.
Consulting
From the initial brief of a customer incentive postcard, we discussed the business and brand’s long-term objectives to create brand development assets and collateral to future-proof and apply to multiple sales, POS and marketing pieces.
Brand development
A combination of tailored icons, USP messaging, additional colours, use of imagery, template creation and structure for multiple product information for multiple formats – postcards, flyers, incentives and catalogues.
Marketing collateral
Brand development must consider customer engagement and loyalty. We enhanced these messages and delivered multiple pieces of collateral.
Design for print
All print is not equal! Catalogue design can be heavily dependent on paper stock, weight, thickness and method of delivery. It must also be flexible in layout to allow for additional products and be built with editable styling for quick and easy changes.